01Strategy
Pricing & Positioning
A pre-launch CMA, a buyer persona, and a launch window calibrated to inventory and absorption. Pricing decisions are made on data, not on hope.
The Marketing Plan · Vancouver For Sale Group
How we bring a property to market.
A complete campaign: strategy, content, distribution, and the partners running it. Built for owners considering a sale anywhere in Greater Vancouver.
25+
Years Combined
Top 10%
Medallion Member
500+
Properties Closed
$1B+
Career Volume
Medallion Club · Real Estate Board of Greater Vancouver
The Promise
The same campaign the city’s most expensive homes get, for every listing.
Most agents have one playbook for a $15M waterfront and another for everyone else. We don’t. The photography, the video, the custom landing page, the agent-to-agent outreach. Your home gets the campaign we built for 2711 Point Grey Road.
The Plan
Six pillars, one campaign.
02Content
Photography, Drone & Video
Architectural daytime, cinematic twilight, drone, and a short hero video. The same crews who shoot Vancouver’s eight-figure listings.
03Web
A Custom Listing Site
Properties over a threshold get their own dedicated URL: a single-page editorial site with the photography, plans, video, and contact form. Indexed and shareable.
04Print
Editorial Flyer & Mailer
A two-page flyer designed to the standard of an architecture publication, delivered to the active broker book in the property’s price band and the immediate neighbourhood.
05Distribution
Paid Social & Agent Outreach
Geo-targeted Meta and Instagram campaigns, broker email blasts, and individual outreach to the 30 most active buyer agents in the property’s price band.
06Negotiation
Offer Strategy & Close
Showing feedback in a weekly report, offer review by both partners, and a negotiation strategy that prioritizes net proceeds over headline price.
The Timeline
From handshake to first showing, in three weeks.
Week 1
Walk-through & strategy
Inspection, CMA, pricing options, launch window. Listing agreement signed.
Week 2
Production
Stylist, photographer, drone and video crew on-site. Floor plans drawn. Copy written.
Week 3
Pre-launch
Listing site live. Flyers and mailers in hand. Coming-soon outreach to active agents.
Launch
Live on MLS
Paid social goes live. Weekly showing reports. Offers reviewed by both partners.
Your Representation
The partners handle everything.
No junior agents. No hand-offs. Every photoshoot, every offer, every negotiation is run by Dan or Eyal personally.
Eyal Pevzner
Partner · Personal Real Estate Corp.
Eyal leads acquisition for Israeli and international buyers relocating to Vancouver. He represents owners across the city, from condos and townhomes to single-family and view properties between Kitsilano and West Vancouver.
Dan Braun
Partner · Personal Real Estate Corp.
Dan runs the group’s marketing practice, which covers custom listing sites, video, and analytics. He represents owners across Vancouver, Burnaby, the North Shore, and the Sea-to-Sky corridor.
Case Study
2711 Point Grey Road. A $17.8M waterfront.
A 7,229 sq ft waterfront lot with a complete 4,400 sq ft Evoke International design and permits in place. Co-listed with Rob Zwick. Marketed with cinematic drone, full architectural renderings, a dedicated campaign site, and direct agent-to-agent distribution.
Listing Consultation
Let’s talk about your home.
A listing consultation is a 60-minute walk-through of your property and a clear-eyed view of the market for it. No obligation. We’ll come to you.